Digital advertising—at least the portion that is measured - will make up a 17 percent share of all global advertising this year, a full point ahead of where WPP Group thought it would be in its December forecast. The ad holding company’s media unit, GroupM, issued its latest forecast today with the prediction that online advertising would rise about 15- to 16 percent a year, topping $100 billion worldwide in 2012.
Source: http://feeds.paidcontent.org/~r/pcorg/~3/UCIXN49Sjjc/
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