European ad re-targeter MyThings has raised $6 million in a third round of funding round led by Deutsche Telekom (NYSE: DT) VC arm T-Venture. The company’s technology is used by a number of big online retailers and travel companies to serve personalized display ads to people who have visited their sites but then moved on to elsewhere on the web. Like other ad re-targeters, My Things claims its ads are much more effective than standard display ads.
Source: http://feeds.paidcontent.org/~r/pcorg/~3/yg0dJQnqggg/
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