The New York Times Co. (NYSE: NYT) is pulling out the stops to build a base during the first year of its digital subscriptions. The latest: supplementing a marketing deal with Ford’s Lincoln luxury car line for free access to NYTimes.com and smartphones by offering a $35 iPad add on to the roughly 100,000 comp subscriptions. (See the offer below.) That’s for the rest of 2011—not every four weeks, which would be the usual rate for the all-access package.
Source: http://feeds.paidcontent.org/~r/pcorg/~3/mJobsfJhESg/
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