Online advertising is still dominated by text-based search ads and basic display banner ads that involve little creativity. But with more ad tech firms expanding their use of larger display formats to entice lucrative brand dollars, Madison Avenue, which has focused its creative work mostly on traditional TV and print areas, are expanding the work and training of their staffs to give digital a more central role.
Source: http://feeds.paidcontent.org/~r/pcorg/~3/cmyuIAScmdg/
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