Tuesday, January 4, 2011

JEGI: 2010 Media M&A Activity Was Up 39 Percent

Fresh from its year-end work on the sale of interactive ad shop Blue State Digital to WPP, The Jordan, Edmiston Group offered up its view of 2010’s media M&A landscape and found 39 percent more deals than in 2009. The media investment bank tallied 845 transactions with a collective value of $43.3 billion. In comparison, fellow media i-bank Petsky Prunier said last week that it saw M&A’s rise by 49 percent, with 1,019 transactions for a total of $51.5 billion. Despite the disparity, both agree on one thing: the trends for 2011 are only looking higher.

Source: http://feeds.paidcontent.org/~r/pcorg/~3/nZVVGD88yCo/

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