Cox Phases Out Adify Name, Folds Company Into Digital Sales Unit

Two-and-a-half years since vertical ad network builder Adify was acquired by Cox Enterprises, through its subsidiary Cox TMI, and that brand is being erased as its parent company has decided to combine it with the digital arm of Cox Cross Media. Adify is now part of Cox Digital Solutions, which is an arm of yet another subsidiary, Cox Reps. The move was done to reduce “redundancies,” Mediapost reported.

Source: http://feeds.paidcontent.org/~r/pcorg/~3/Lz2Ayzy72KY/

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