Saturday, April 9, 2011

Yahoo's Local Strategy Takes Shape

Yahoo’s efforts to improve the local content it shows users by hiring editors in major cities nationwide are coming together—albeit slowly. In August, we reported that the company had openings for local editors who were tasked with writing “engaging and exceptional news stories and blog posts from primary or secondary sources on deadline” and sourcing and managing “content from partners.” We understand there are nine editors now doing so in San Francisco, New York City, Detroit, Cleveland, Dallas, Chicago, Philadelphia, Atlanta and Washington D.C. and their contributions are regularly showing up on the main ‘Today’ module on the Yahoo (NSDQ: YHOO) home page to users in those respective markets.

Source: http://feeds.paidcontent.org/~r/pcorg/~3/T94bkTJOtXc/

ROGERS COMMUNICATIONS SAIC SATYAM COMPUTER SERVICES SES SHAW COMMUNICATIONS

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