Saturday, February 26, 2011

In Latest Anti-'Content Farm' Move, Google Changes Its Search Algorithm

Google (NSDQ: GOOG) is making its biggest move yet to ensure its search results are not overridden with low quality articles from so-called “content farms.” The company says it has made a “pretty big” adjustment to its algorithm in order to “reduce rankings for low-quality sites” and provide higher rankings for sites “with original content and information such as research, in-depth reports, thoughtful analysis and so on.” Google says the changes impact 11.8 percent of the queries on its search engine; Demand Media (NYSE: DMD), thought to be one of the targets, says it has yet to see a material impact.

Source: http://feeds.paidcontent.org/~r/pcorg/~3/ciCWl-D8h3E/

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