Steve Ballmer, the CEO of Microsoft (NSDQ: MSFT), today said his company first decided to buy Skype when the two were in discussions on an advertising deal (advertising is one way Skype has hoped to make more money off those millions of people who steadfastly refuse to take up its premium, paid services and opt for the free ones). In talking to Skype, he says, “it became clear to us that we had the opportunity to do more as a single company that would be innovative and beneficial” than as two entities. Now that Microsoft is paying $8.5 billion in cash to close that deal, it will, indeed, have a lot more opportunities to use Skype as a conduit for its other business, and to also use Skype’s voice and video chat services to enhance its own products. But will it all be smooth sailing for Skyposoft?
Source: http://feeds.paidcontent.org/~r/pcorg/~3/TZL-MiLVtRA/
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