IHS Screen Digest research claims the App Store will take a 76% share of revenues from the stores of Apple, Google, Nokia and RIM
IHS Screen Digest has published its latest forecasts for the global apps market, and it predicts that Apple's App Store will remain in pole position when it comes to app revenues through to 2014.
The topline figures: IHS expects 18.1bnn apps to be downloaded in 2011, up from 9.5bn in 2010. When it comes to revenues, the company has chosen to focus on the four largest platform-owned stores: Apple's App Store, Google's Android Market, Nokia's Ovi Store and Research In Motion's BlackBerry App World.
IHS claims that between them, those four stores will generate $3.8bn in 2011, with Apple taking a 76% share of those revenues ($2.9bn). The report suggests that Android Market will account for $425.4m of app revenues in 2011, ahead of BlackBerry App World ($279.1m) and Ovi Store ($201.5m).
"With consumers continuing to show robust, unflagging interest in downloading games and other applications to devices like smart phones and tablets, collective revenues from the four stores will climb sharply this year," says IHS's mobile media analyst, Jack Kent.
The company thinks that in 2014, more than 33bn apps will be downloaded overall ? this is from all stores ? with the big four stores generating $8.3bn of app revenues, of which Apple will still take a 60% share.
What isn't included in that prediction is Microsoft's Windows Phone Marketplace, HP's Palm App Catalog, independent stores like GetJar or the mushrooming number of operator-owned stores. Making predictions for Nokia's Ovi Store in 2014 is particularly risky, since it is still unclear what kind of role the store will play on the company's Windows Phone devices in the coming years.
IHS Screen Digest is far from the only company making app predictions. In late April, ABI Research made its own forecast of 44bn cumulative app downloads by 2016, hailing competition for iOS from Android and Windows Phone as the key drivers for growth in the next five years.
Meanwhile, Portio Research has just published a report that claims there will be nearly 256m mobile app users by 2015, with app revenues growing from $6.6bn in 2010 to $23bn by 2015.
Developers tend to be cynical of the numbers in these kinds of reports, despite (or more likely because) of the way they are fuelling the excitement and hype around the apps market from brands, investors and other industries.
Source: http://www.guardian.co.uk/technology/appsblog/2011/may/04/iphone-apple-predicted-apps-revenue
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